#10 Oenolfaction (Smelling Wine) with Creative Director Mikel Cirkus

In this episode, I talk to creative director, and wine enthusiast, Mikel Cirkus about all things wine and olfaction.

If you enjoy a glass of wine here and there, and you’re interested in training your nose, this episode is for you.

Mikel explains how he coined the term oenolfaction and what it is exactly.

He reveals how he got into training his nose using wine and what his process is (including his oenotes).

He explains the difference between an aroma and a bouquet, and why it’s actually good to swirl your wine before you drink it.

Mikel also shares how wine enables multi-sensorial experiences that let you enjoy being in the moment.

Be sure to listen all the way to the end to learn about Mikel’s scent memory, which many of us can definitely relate to.

 

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#10 Oenolfaction (Smelling Wine) with Creative Director Mikel Cirkus
52:25
 

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View Mikel’s Oenotes

Learn more about Mikel’s work

Connect with Mikel on Instagram @mikelcirkus and @cirkus_diurnus

Connect with Mikel on LinkedIn