In this episode, I talk with conservation biologist and clinical aromatherapist Dr. Kelly Ablard about the conservation and sustainable management of aromatic medicinal plants.

Kelly reveals shocking statistics on the state of the planet's biodiversity, the % of aromatic medicinal plants that are threatened, and in some cases near extinction.

She clarifies the often confused definitions of conservation and sustainability, as well as shares an example of what can be done, through her Toucan Project, preserving Rosewood (Aniba rosaeodora) in Peru.

If you use essential oils for aromatherapy, natural perfumery, or you simply care about the planet, this episode is a must-listen.

You'll not only learn where we stand today, but more importantly, what we can each do to ensure sustainable supply for future generations.

Listen all the way to the end to get concrete action items so you can do your part today.

Reference for statistic on the global essential oil market.