#66: The Language of Scent with Sarah McCartney

In this episode, Frauke sits down with London-based writer and indie perfumer Sarah McCartney to talk about the language of scent.

Sarah shares the unique and fascinating journey that led her to perfumery which, in her words, was "the long route."

She explains what brought her to start working as a writer for Lush cosmetics (yes, the famous bath bombs!) and shares how she learned to write descriptively about scents to entice people to buy products without having smelled them.

Sarah also reveals the clues in people's language that let her know what scents they like, and don't like, and shares her thoughts on the need for retailers to gender scent and use the dreaded "notes list."

She also shares the meaning behind her company 4160Tuesdays and how you can join her Patreon to learn how to make perfume affordably.

Finally, Sarah and Frauke discuss their work with UK smell and taste disorder charity Fifth Sense, incl. how Sarah ended up making a parosmia-friendly perfume.

This is a feel-good, laugh-out-loud conversation that will have you smiling from ear to ear. Enjoy!

#66: The Language of Scent with Sarah McCartney

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( note: for those able to smell )

Connect with Sarah


Visit Sarah's website: https://www.4160tuesdays.com/

Visit Sarah's YouTube channel: https://www.youtube.com/c/SarahMcCartney4160

Check out Sarah's books The Scent of Possibility and The Perfume Companion.

Check out Sarah's Patreon Scenthusiasm

Learn more about Sarah's parosmia-friendly perfume Paradox.

Connect with Sarah on Instagram @sarahmccartneythinks

Palm Trees in London (!)